Contractors
Jun 25, 2025

More Than Websites
What exactly does FWI do? The straight forwards answer is: creating and maintaining digital assets for a company so the owners/employees won't need to worry about anything they may be under experienced in. At Foster Web Innovations we specialize in local SEO for contractors, primarily in the state of Wisconsin, to boost their visibility to the community they try to target.
Google Business Profiles
You've probably heard all about them, but do you know how important they are? Chances are, to new clients they will be looking at your business on google, or another business profile like Angi, Angies List, Facebook, Yelp, BBB, you name it. If you have little to no testimonial online, your business could potentially be missing out on millions of dollars and scalability opportunity in other communities.

FWI has boosted Google Business profiles, along with many others, and encourages, drives and delivers positive reviews to maintain an active online image for a business. Our clients never need to worry about their profiles, we've got them covered.
Workflow
We value workflow and automation more than anyone, the more efficient software we can provide to our clients, the better they do. We don't want to be distant, we want to be there with you. Even though Brennen is one call away, there is still a way that we can bridge the gap between your website, and yourself. Furthermore, we build automated systems (such as email) that can work for CRM, employer-to-employee communication, and campaigns that will be utilized to boost leads completely passively.
SEO For Contractors
In Wisconsin, every contractor that we have personally worked with, we have transformed into a smooth functioning online system, that easily beats most contractors in the area, and gears you and your business towards success.

One of the greatest elements for doing so is local SEO. If you are a contractor in Holmen, La Crosse, Onalaska, Eau Claire, Black River Falls, Arcadia, Sparta, Tomah, Lake Delton, Madison and more, it has already been proven through our own studies to boost visibility and leads by over 150% (depending on current size). We specialize in targeting communities and constructing well thought out campaigns for your business.
Media
The biggest difference that we have made in recent months is our partnership with BVisions Media out of La Crosse, Wisconsin. We have combined our skills under one umbrella to create an all in one digital asset for your contracting business in Wisconsin, and offers benefits that no other marketing/advertising/web design company can offer.

From an on-site media crew: drone shots, sit-down interviews with owners, professional photo and video, to a digital off-site crew: constant updates to socials, website, business profiles, while blogging and running organic ads. It is the full package that FWI and BVisions Media have partnered together to call: Blue-fi. Let it all begin here.